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What is viewa?

viewa is an augmented reality app that brings content to life in amazing ways. You can read more about viewa here. If you have viewa on your device already you can trial some content here, here and here.

What is viewa’s compatibility?


Requires iOS 4.3 or later. Compatible with:

  • iPhone 3GS
  • iPhone 4
  • iPhone 4S
  • iPhone 5
  • iPod touch (4th generation)
  • iPod touch (5th generation)
  • iPad 2 Wi-Fi
  • iPad 2 Wi-Fi + 3G
  • iPad (3rd generation)
  • iPad Wi-Fi + 4G.
  • iPad (4th generation)
  • iPad Wi-Fi + Cellular (4th generation)
  • iPad mini
  • iPad mini Wi-Fi


Requires 2.2 -4.1

NOTE Phones with an ARMv6 processor are NOT supported as this hardware does not support augmented reality functionality 😦 Devices must have an ARMv7 processor. Not sure what this means? Here is a list of devices by processor that you may find helpful.

NOTE 2 If your viewa app crashes on start-up you may need an SD card for additional memory to run ancillary Android apps.

Please note that your device needs a camera in order to use viewa.

We will update this website with any future releases.

I am holding viewa over an image and nothing is happening. Help.

  • Are you in the correct channel? The channel button is on the bottom left, next to the main viewa menu. Ensure that the channel you are in corresponds with the magazine or image you are looking at.
  • Are you holding your device over the correct image? Read the viewa caption carefully and ensure you are viewa-ing the correct image on the page.
  • Are you holding your device too close to the page? viewa is an image recognition device and it needs to be able to pick-up the entire image or page as per the caption near the viewa logo. The logo is there to tell you that there is extra content – scanning it alone will not activate the content.
  • Is the image in focus on your camera screen? viewa tracks images very well from a wide range of angles and distances. The image must be in focus on your screen in order for viewa to work.
  • Are you connected to the internet? Check your wifi or 3G signal. If your connection is not strong viewa may run a bit slower. If you are not connected to the internet viewa will not work.
  • What is the date of publication? Unfortunately we cannot keep all viewa activations live forever. Most actitvations will be live for one to three months. Most publications will state a live date on the viewa page.

How do I save items in viewa and where do they go? And how do I share items?

NOTE We have updated viewa and removed the “My Items” section from the app. This content now goes directly to your phone. This will make it much easier for you to save images as your homescreen or wallpaper and you won’t have to go into the app whenever you want to access content that you have saved.

Fullscreen images

You can save and share any fullscreen images that appear in your viewa app. Here are the steps:

1. Scan the page

2. When you see the fullscreen image there will be an square icon in the upper left hand side with an arrow. Click this.

3. You will be given the options to:

  • Save
  • Share on Facebook
  • Share on Twitter
  • Email

4. Once you are done  you can press the “x” button in the upper right hand side to exit from the image and bring you back into scanning mode.

5.  Your items will be saved on your phone.


You cannot save audio player items to your device, however, when in fullscreen mode you can press the rectangle with an arrow icon in the upper left hand side and you will be given the options to:

  • Like on Facebook (with the “heart” like icon)
  • Share on Facebook
  • Share on Twitter
  • Email

This will include a URL to the item. You can email to yourself if you would like to access later and enjoy 🙂

Hover buttons/in page effects

Hover buttons and other magical inpage effects cannot be shared or saved. You can take a screengrab if you would like to share the magic. Here’s an article with some suggestions on how to screengrab on Android and a how-to for iPhone screengrabs.


Video currently cannot be saved to your phone or shared. We are working on a priority update to share fullscreen video and will notify when this has been rolled out.

Google maps and other URLs

A browser window will open in the viewa app. Press the rectangle with an arrow icon in the upper left hand side and you will be given the options to:

  • Like on Facebook (with the “heart” like icon)
  • Share on Facebook
  • Share on Twitter
  • Email

NOTE: when a Google map launches you will be asked if you would like to share your current location. This is a prompt coming from Google maps. It will allow you to access their features such as generating directions from your location to the suggested points on the map. This is optional and will not affect the map loading. For more information on Google Maps and your location see Privacy and My Location on Google.

How can I use viewa for my brand?

Oh, how flattering. Please contact our viewa team. You can also download a .pdf of our viewa media kit (3MB).